MARKETING AND VALUE CHAIN ANALYSIS OF GINGER: A STUDY IN SELECTED AREAS OF BANGLADESH

Marketing and value chain analysis of ginger…

Abstract

Ginger is one of the most common and popular high value spice crop and is widely used both in medicinal and culinary purposes. The study was undertaken to determine marketing system, marketing cost, margin, efficiencies and to examine the value chain of ginger aiming at determining the value addition in different steps of ginger marketing. A purposive and simple random sampling procedure was used in selecting primary data. Four major marketing channels were identified for domestic produced ginger marketing. Channel-3 was the most important supply chain through which 48 percent domestic produced ginger reaches to consumers. Marketing margin and profit were the highest in retailer than those of other intermediaries. Six actors like; farmer, local trader, trader, commission agent, wholesaler, retailer and consumer are identified who are involved in the ginger value chain activities. Farmer added the highest amount of value per unit of ginger and that of the lowest in wholesalers. Eleven marketing problems were identified, among them price fluctuation, high transport cost and lack of loan facilities were the major problems. It is therefore, recommended that government intervention is urgently needed to stabilize the price of ginger, loan facilities should be provided to the intermediaries and transportation cost should be kept reasonable.